Are you interested in studying abroad? However, are just not sure where to go? Therefore in this post, I will tell you, why you should not stop reading because this might be your best study choice yet!

If you are interested in studying abroad, the Netherlands is definitely one place to consider! See this webinar on benefits, scholarships and housing from VU Amsterdam

Besides viewing the Online Open Days that are available from various Dutch institutions, the simple answer is: why not? As the Netherlands offers it all!

In any case we invite you to join the webinar to learn more details here.

Here are already 5 reasons to choose the Netherlands as your next place to study abroad:

  1. Great level of English
  2. Central location
  3. High level of education
  4. Unique cuisine
  5. Open minded culture

These are just a few things the Netherlands has to offer you. Apart from the very open minded culture, the Dutch people might surprise you as well.

In addition, on an equally important note.. student life will not disappoint. Offering countless shops, bars, clubs. With cities like Amsterdam hosting ADE every year and countless festival opportunities, studying in the Netherlands will not be boring.

With their great level of English, central location and in addition, a unique cuisine. The Netherlands really is the place to be!

Finally, are you still interested? Then check out these free Online Open Days that are available from various Dutch institutions, and provide background information on their study programmes, benefits, scholarships, housing etc.

Check out their Online Open Days on our Portal and we hope that helps you to discover the benefits of why to study in the Netherlands!


After you have spend months researching where to study, through online research, Webinars/ blogs (like these!) etc. finally it is time to move abroad. But then suddenly your excitement can turn to nerves, obstacles and challenges.. all part of studying abroad (which personally I think is an important part of growing your confidence and character). Politecnico di Milano helps in these first months and offers a unique service to International students: the Buddy System.

What does a Buddy do? They are students already enrolled in our university, who are matched with foreign students to assist them from the phase prior to their arrival in Italy and for the first months of their stay. They are the most challenging months for people who come from a far-away country and need to adapt not only to a new academic environment but also to a culture and traditions often distant from their own.

To introduce you to the Buddy experience more closely, we met a student who had this experience last year, and who wanted to tell us about it. Her name is Martina Guarnaccia, she is a third-year student of management engineering, and she is going to graduate shortly.

[Translate to English:] Martina Guarnaccia


Thanks to an email that was sent to all the students, which explained how the project worked. And it immediately caught my interest.


I wanted to jump into something new. It seemed an interesting idea because it was also an opportunity to practice my English. And above all it would enable me to meet new people and learn about new cultures.


Yes, definitely. In fact, it exceeded my expectations. Just imagine that my friends were really envious because they wished they had applied to do it too.


His name is Mateusz, he is Polish, he studies design and was here on Erasmus. He discovered the programs of Politecnico di Milano through an informative Webinar (or Online Open Day).

We started getting to know each other a bit before he came to Italy. In mid-February, we exchanged contact details, then he arrived in early March and stayed until the end of June.


They show new international students how things work at the Politecnico and help them to find their feet when they first get here. It’s difficult at first at university for all new students, even more so for someone who arrives from abroad and finds himself immersed in Italian culture for the first time.

My first job was to act as a guide, helping Mateusz to navigate the classrooms, labs, lectures and exams. If he needed to know anything, he sent me a message on WhatsApp asking for help. Even when he couldn’t understand someone who was talking too fast, he sometimes recorded it and sent me the audio so I could explain what they were saying.


In addition to the academic side, there is obviously also social life. I introduced him to my friends, we met several times after lectures for lunch or aperitifs, to show him a bit of life in Milan outside of the university lecture halls.

I showed him around Milan. He also came to see me in Monza; I took him to the park of the royal palace. He was captivated by the squirrels, which were running about although it was very cold.

The Buddy department also sent us regular ideas for fun group activities, to do together with other students and other buddies.

[Translate to English:] Martina Guarnaccia
[Translate to English:] Mateusz con la famiglia di Martina Guarnaccia
[Translate to English:] Martina Guarnaccia
[Translate to English:] Mateusz con la famiglia di Martina Guarnaccia
[Translate to English:] Martina Guarnaccia


We became friends right away and we continue to stay in touch even now that he is back in Poland.

At Easter, he came to my home for lunch, where he met my family. My parents have always been open to new people and cultures. He was so lovely, he showed up with roses for my mum and wine for my dad.

My Sicilian grandmother was there, who does not speak English. I tried to act as a language intermediary, but there was almost no need. She told him riddles in Sicilian and he had fun trying to repeat them. He was also a source of great satisfaction for my family in the kitchen: he absolutely loved Sicilian cooking!

We have formed a really lovely friendship, which will last, even if it is just to say hi and ask each other how we are. Will we see one another again in September, in Milan, Warsaw, London? Who knows!


At a certain point, he had to go back to Warsaw. When he came back to Milan, he had to move to a new area. I went to pick him up at the airport and found him standing in the middle of a pile of huge boxes that didn’t fit in my little Panda. We really had no idea how to get all these clothes in the car, and we spent the journey laughing, jam-packed in the middle of packages and things flying about from one side to the other.


At the end of this period as a Buddy, I can say that I am really happy with the experience. I did not expect to find someone who also wanted to form a friendship, as well as needing practical help. It also depends on the mutual attitude of the people: in our case, we were lucky.

It is a project that benefits both sides. “You help me in English and I’ll help you in Italian,” we said to each other. Practising English daily helps a lot in getting to grips with the language. He even learned some Italian.


As you’ll probably have gathered, definitely yes.

After meeting Mateusz and seeing what a lovely bond we had created, my friends were really interested in this project. Even my parents are always asking after him now.

I wanted to jump into a new experience that would also allow me to practice my English and get in touch with new people and cultures. My expectations were even exceeded.


I learned about the Buddy system from my friends who were on Erasmus in previous years, and it was definitely a very helpful service.

Martina turned out to be very helpful. I didn’t think that much. She even helped me pick up my luggage from the first apartment and picked me up and my mom at the airport when she came to visit me. Additionally, through her I met other students from our university. It is completely different when you come as a tourist and don’t know anyone, and when you know someone local.

A great friendship was born for sure. I’m waiting for Martina to visit me in London or Warsaw!

A good reception can really be crucial for a student who comes from abroad. If you want to help out too, you can apply to become a Buddy, the companion who will be his/her point of reference before arrival and during the first period of acclimatization.

Join the next Webinar on September 22nd and find out more here:

Create a standout resume website with Pixpa in minutes. Here is a complete guide on how to build a professional resume website, with examples to inspire you.

Three decades ago, resumes were simple one-page printouts with all the details potential employers needed to know about you. Sure, you could dress them up with on-point formatting and heavy paper stock, but getting a one-page document to stand out among a few hundred others was never easy.

A lot has changed since then. Of course, the printed resume is still an essential part of the job process–but these days, its most important goal is more focused. Many times, modern job applications have you submit everything digitally in webforms anyway. So the goal of the modern resume is to convince recruiters and hiring managers to check out your personal resume website.

What is a Resume Website?

A personal resume website gives you more power and flexibility to make your sales pitch. A website gives you space to host personal projects, testimonials, and images and videos that won’t fit on a traditional resume. Plus, it can be designed from the ground up to communicate your message.

Your website will remain online as long as you leave it there. Many creative freelancers use their personal websites as marketing tools. It’s there that you’ll find a link to their portfolio, their contact information, and whatever else is necessary for their industry. Here is a step-by-step guide on how to create a website in 2021.

A website resume can stand alone as a one-page website, or it can be a page contained within a much larger portfolio.

This website is mainly found by people who you give the link to. You aren’t building something that you’re hoping will be found by the search engines, and that will make you famous. Instead, it’s just the digital equivalent of the printed resume or CV. When someone wants to know more about you or see your work, they go directly to this website. Maybe it’s only on your job applications, or maybe you use it more widely, and it’s on your business cards, email signatures, and letterheads. If you want to know more, read our article on the different types of websites and their focuses.

Create your professional resume website with Pixpa in minutes.

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Advantages of Building a Website Resume

There are many reasons why you would want to have a website resume. Here are just a few of the most important reasons.

  • Differentiates you from your competitors
  • Can be made as detailed as you need it to be, anywhere from a single page to many pages
  • Makes you look more relevant in the modern workplace
  • Easy to keep it up to date
  • Can provide a more personal and lasting impression than a written resume
  • Allows you to publish multimedia content like photos, videos, and presentations
  • Communicates more personality than a standard form-based resume

Here are 15 Things You Must Include on Your Website Resume

A Clear Purpose

Before you dive headfirst into building your website, take a moment to ponder exactly how you want to use it. Think about who’s going to be viewing it and the message you want them to take away.

Your personal resume website is a marketing piece for your personal brand. It’s not easy but think of it in pure business terms. You’re selling a product. You place it in front of potential buyers. What do they need to know?

Identify that purpose, and build your page to suit. Remember, you can always finesse it later for different job opportunities.

An Inviting Home Page

With your mission in mind, set out to make the home page warm and welcoming. Many design elements can come together to make this happen for you – but it can go wrong quickly.

The best advice is to find a beautiful template on your favourite website builder, like Pixpa, that will work for you. The design should make the visitor feel welcome and make you seem friendly. Imagine the personality you’d like to exude during an in-person interview and bundle all of that into the colours, layout, fonts, images and text copy on your home page. Want some inspiration?Do read our article on 10 Top Tips to Making your Online Website Stand Out.

Professional Portrait

It’s important to put a face to your name. A professional photograph helps make a more personal connection. You don’t want to be just a standard, non-descript list of bullet points and 12-point Times New Roman font. You want to be you. The fastest and most effective way to make that happen is to include a photograph right on the opening landing page.

Pay attention to the photograph. It should be technically a good photograph, and it should be business-like for most professionals. Don’t shun all individuality, but also don’t go crazy with your outfit or hairstyle. Make it look good, just so the reader can visualize you personally talking to them. Here are some more useful tips to create your online portfolio website.

 Introductory Statement

The first few elements on your home page set the mood for your visitor’s entire encounter with your online presence – and that sets up the likelihood that you’ll get a follow-up. The first thing visitors will notice is the layout – the colours and the use of space. Then they’ll gravitate toward your photograph to “meet you.” And finally, their eyes will land on your text.

So what do you want them to read first? Do you want them to dive into your education and your skills? More likely, you’ll want to say something directly to them, welcoming them to the site and clearly laying out what your goals are. Whatever you do or want to do, spell it out in a friendly and professional way. For example, visual artists might use an artist’s statement, while others may opt for a more traditional objective. If you want some inspiration, do check out some examples of outstanding portfolios built with Pixpa.

Relevant Experience

Once you’ve got the formalities and small talk out of the way, it’s time to dive into the meat and potatoes of your resume. As you compile the relevant sections, make sure you consider the overall length that you want your page to be.

It’s common to find both short single-page web resumes, but many people build multi-page sites. The critical thing to remember is that your landing page must lay out the complete picture succinctly. Some viewers may not be inclined, or even have the time, to click through the entire site. You want to wow them with the home page, but give them the option to come back later for more depth of information later on.

So with this in mind, you have several options. Most resume websites start with a single page and well-laid-out CV, and additional links are added as necessary. The site stands alone as a single-page view, but it also is home to other information for those inclined to look.

What experience do you include on that all-important home page? This will depend on the job you’re applying for. Naturally, you want to pick the ones that speak best to the job. As a result, you’ll need to move things around and customize the organization of this list occasionally.

Employment History

The same can be said about the employment history section. You want to include former employers, but you also don’t want to belabor the point by including unrelated high school summer jobs. The purpose of the work experience section is to show that you’re a reliable employee, that you are trainable and have workplace experience, and to show that you have relevant experience. It’s up to you to pick the jobs you’ve had that demonstrate these things.


Just like your employment history, the amount of detail you want to include in the education section is up to you. You definitely want to include your highest level of completed degree. But is it necessary to label each step of the path you took to get there and details like your GPA? Sometimes yes, and sometimes no.

If those degrees or training programs were completed and add to your qualifications that make you the right fit for a job, then, by all means, include them. But if they don’t add anything meaningful, it’s probably best to keep it brief.

Your education section may be more important than your employment history if you’re new to the workforce. Not to overelaborate the point, but it all depends on the situation.


The skills section allows you to do some creative target marketing. There are certain things that we’re all taught to include and talk about when we’re interviewing for jobs, right? Do you have strong people skills? Of course you do. Well, this could be an excellent place to list that.

But an even better technique is to go back to the ad for the job. What skills are they looking for–what things did they specifically list in the ad? By addressing these, you’re speaking to the hiring manager who wrote that ad.

Of course, you need to be careful not to appear like you’re just copying their language. It needs to be genuine. Don’t make promises you can’t deliver. Instead, find creative and meaningful ways to demonstrate clearly that you have the skills they’re asking for.

Certifications and Qualifications

Professional qualifications are essential in some industries. If you’re working in one of those, you’ll know you should have certain qualifications. If these are mentioned in the ad, you should have them listed here. But there are many careers where this isn’t required.

Items in this list should be reserved for professional-level certificates. This isn’t the place for listing yourself as “good with computers.” Mention here that you hold a Microsoft certification or a Lean Six Sigma certification, for example. Save the less specific stuff for the “skills” section.

Personal Projects

Potential employers are looking for a person to join their team, not just a drone who comes to work every day. To that end, be sure to put a little personality into your website. Include personal projects and things you’re doing on the side. Try to spin things so that they’re relevant to the job at hand, when appropriate.

Contact Information and Form

A resume website needs to make it obvious and easy to contact you. To that end, make sure your email and phone number are apparent and accessible. To make it even easier for them to reach you, include a web form.

Social Media

Linking your social media is a great way to keep your site updated and relevant. Use your best judgment as to what networks you want to connect. Don’t link to anything that you don’t want potential employers to judge you by. Many job seekers use LinkedIn, so this is usually a good choice. If your Instagram or Facebook accounts are relevant and safe for work, link them too. Be very careful to keep it all professional and on the up-and-up, however.

Testimonials and Recommendations

Your website is a great place to collect testimonials and references, too. Instead of just supplying a list of names upon request, you can include professional recommendations you may have received. Don’t inadvertently put your reference’s contact information or identity online without their permission. Also, make sure that they’re relevant to the skills and projects at hand.

Downloadable and Printable Format

It might seem old-school, but in some situations, it might be handy for hiring managers to be able to print out your CV. Always include a PDF downloadable copy of a basic one-page document that they can print to hand colleagues. Make sure that the formatting comes outright, no matter how it’s printed.


Lastly, don’t forget to be an individual with your resume. Let it tell a story that is uniquely you. Keep it professional, but the more memorable you make it and the more fun you have with it, the more you’ll stand out. Here are 12 Great Tips to Write Awesome Website Content.

Examples of Resume Websites Built on Pixpa

Pixpa is one of the best full-featured resume website builder platforms available. You can view all Pixpa resume templates on the website. Here are a few great resume website examples for inspiration.

Tokie Taylor, Photographer

Tokie Taylor Resume Website

Taylor uses a captivating image to grab attention before directing you to her CV. Once there, you’ll see a dynamic web document and artist’s statement. It’s a beautifully done website, with an excellent portrait of Taylor and lots of personal touches. Since it’s a section embedded on her portfolio site, it’s easy to click away and check out her impressive catalog of work, too.

Lewis Robinson, Architect

Lewis Robinson Architect Resume Website

Robinson’s portfolio website is packed with information. The entire website shows in a gallery-style view, with the large header providing contact information and the items of interest scrolling below. Instead of showing as webpages, his resume, CV, and references are included like another page of the portfolio. Since they’re in a document view, they’re a little hard to read, and they feel much more static than most resume websites. But the effect is good in that it works with the site as a whole.

Jena Locastro, Graphic Designer

Jena Locastro Graphic Designer Resume Website

Locastro has a simple PDF resume shown in an embedded PDF viewer. It’s an easy technique that integrates the viewing and downloading of the document into the websites. It also makes updates super easy. Links to her social media accounts and portfolio are in the header.

Brook Perryman, Graphic Designer

Brook Perryman Graphic Designer Resume Website

As you might expect from an excellent graphic artist, Perryman’s resume is a thing of beauty. It is a classic one-pager, but it’s also unique enough to stand out in any pile. A contact form button and a download the PDF action button are located above the top. The main webpage is entirely text but clearly shows a lot of information. Links to the rest of her portfolio are cleverly put at the bottom.

Maryam Berenji, Urban Design

Maryam Berenji Urban Design Resume Website

Like many working professionals, Berenji uses her online portfolio to host a one-page resume. The document itself is simple and entirely text-based, not unlike a printed CV. But the fact that it is internalized within her portfolio makes it a powerful tool. Recruiters and those interested in her work can dig deeper and find out about her many projects and accomplishments.

Roxane Fiore, Artist

Roxane Fiore Artist Resume Website

Fiore is a visual artist, and her resume website perfectly blends the multi-page CV with her drawing portfolio. While her drawings are featured, she also includes lots of text and her artist’s statement. The result is a website that provides a lot more detail than a simple CV but also maintains a cohesive and unified look.


A website resume gives you so much more power than any one-page printed text document ever could. A website is multimedia and engaging. A website has links–so it can be as big as it needs to be for the task at hand. If a recruiter wants to spend more time getting to know you on your site, you should let them!

Resume Website FAQs

What should a resume website look like?

There’s no standard format for a personal resume website. But, in a way, that’s what’s so great about the format–it provides a creative avenue to connect with potential clients and employers. To get an idea of what a resume could look like online, take a look at Pixpa’s resume templates.

How many pages should a resume website have?

There are no set rules. Every resume should have some central component that is no more than one printed page in length. This is so that if an employer wants to print it out, they can. But online, you’re free from these constraints. You can have links to other pages or other things of professional interest like your portfolio of works.

Which website builder can I choose to create a professional resume website?

There are tons of website builders out there, but Pixpa is one of the top choices for visual artists. One look at the beautiful resume templates available to work from, and Pixpa stands out as a robust resume website builder.

This article was originally published on Pixpa 

Graduating with a hospitality management degree is one thing, but finding a career is another. You might be asking, what careers are possible for this degree? Or what jobs can I apply for?

Well, don’t worry! We have included a handful of the possible careers for those who have graduated from a hospitality management program. Explore from hospitality career options to building a business out of your profession.

Understanding What Hospitality Management Is

The field of hospitality management involves an in-depth analysis of the hospitality sector. There’s no rocket science involved in simply meeting new people and saying hello to them. However, the situation becomes more challenging when you are responsible for lodging and administrative needs, understanding what clients need, or even meeting high-profile guests.

That’s why you need to get some training under your belt first, and a degree in hospitality management will get you there! You’ll thoroughly comprehend the hospitality industry and its associated fields.

What Skills Do Graduates Need?

There are numerous additional abilities you’ll pick up that are highly sought after by potential employers. Among these are:

  • Written and Verbal Communication Skills: As you’ll be in front dealing with people, you must convey your ideas and solutions clearly to them. Through recurring group work and presentations, as well as writing plans and reports on your program, you will master the art of communication needed in the hospitality industry.
  • Leadership and Problem-Solving Skills: Achieving peak performance in the hospitality industry requires the leader to assemble a stellar team. A leader with the right set of abilities and attributes is essential for this. You can learn these from researching, evaluating, and case analysis of presentations in your degree, as well as leading your mates through presenting the findings.
  • Negotiation Skills and Networking Ability: You can hone the skills in making and maintaining connections with others in this profession through conversation and debate with other undergraduates in your program.

Because of the dynamic nature of the hospitality industry and the fact that growth depends on factors such as shifting consumer preferences and other external factors, the careers we’ll mention are not your only options.

  1. Hospitality Management Job Opportunities in Event Planning

One of the most important aspects of hospitality is event planning, which requires the host to be actively involved in organizing and interacting with guests. Successful professionals in the event planning industry may exhibit attributes like adaptability, fiscal responsibility, and the ability to juggle multiple tasks.

Leading Authority for Scheduling and Organizing Conferences

The day-to-day life of a conference organizer depends on what event clients want to hold. Venues often employ in-house event planners to handle logistics, including keynote speaker requirements, day-of schedules, and seating charts for conferences, trade shows, expos, and other large-scale gatherings.

Wedding Planner

Bridal consultants (also called wedding planners) are available for hire to oversee all aspects of a wedding and reception. Their services range from assisting with the selection of a venue to the creation of a guest list. These consultants’ daily schedules may be more adaptable than average.

Event Coordinator within the Organization

Otherwise known as an in-house event planner, it requires the task of planning an event a company wants to have from scratch. Planners might be involved in every step of the process, from securing clients and venues to holding frequent meetings and resolving unforeseen issues.

  1. Hospitality Industry: Guest Relations Career Options

Those that thrive in a people-oriented environment will find a home in the guest relations industry. These jobs are popular in the hospitality sector but are not limited to that sector.

Heads of Maintenance and Cleaning

Hotels are the most common places to find housekeeping directors, and they are often in charge of varied tasks connected to keeping the establishment clean and presentable for customers.

Sommelier or Wine Expert

You can find professional sommeliers working in upscale dining establishments where they put to good use their extensive knowledge of wine. They can advise on the best wines to combine with specific dishes, assist with maintaining current wine lists for restaurants, or publicize wine-centric gatherings.

Reception and Front Office Manager

Front desk managers do day-to-day obligations, including monitoring staff members, administering guest accounts, coordinating sales, and other administrative tasks.

  1. Careers in Tourism and Hospitality Management

One subfield within tourism management offers a wide variety of career paths for freshly minted graduates in hospitality management. These jobs in the hospitality industry can take you all over the world, such as becoming a flight attendant or the director of a cruise liner. But, if you would rather have a career in hospitality that has a stable home base, the following are three pertinent suggestions:

Advertising and Publicity

Based on the sector’s demands, a marketing and public relations career might be relevant to the hospitality and tourism industries. Marketing and public relations are essential to the success of a destination since a good reputation in the media has the potential to influence the number of tourists that visit a specific hotel, tourist town, or other types of sightseeing location.

Travel Arrangements Agent

A travel agent’s assistance in arranging and researching a trip is helpful for everyone, whether they’re traveling alone, with a partner, or in a larger group. This process could include looking for a place to stay, arranging for adventures, and comparing airfare deals.

Tour Director and Tour Guide

Tour guides are responsible for organizing itineraries and delivering guided tours to visitors of renowned tourist attractions, such as well-known towns, museums, and landmarks. Tour guides typically are knowledgeable about the locations to which they take their customers, allowing them to respond to queries about the tour.

  1. Entertainment and Leisure Industries Positions

The fields of entertainment and leisure interweave with some of the previously described above. For instance, it is normal for the number of sources of entertainment to increase in cities that are popular tourist destinations, such as New York City or Las Vegas. The following are some examples of jobs that both private and public organizations might be looking to fill:

Family Amusement Park Administrator

Because of the complexity of today’s amusement parks, it is necessary to have administrators in charge of ensuring that all of the attractions continue to operate in a timely and efficient manner. The individuals that are a part of this crew can put on performances, as well as make promotional events and other things.

Casino Host

Casino hosts are employees responsible for ensuring that players have a positive experience. The day-to-day responsibilities of these hosts may entail getting to know the casino’s frequent clients and providing them with different enticements to increase the likelihood that they will continue to patronize the establishment.

Relaxation Center and Spa Manager

Spas offer their patrons the opportunity for recreation and relaxation, and they attract customers worldwide. Spa directors are often responsible for various tasks, including the upkeep of merchandise, supervision of appointments and scheduling, and more.

  1. Food and Beverage Hospitality Management Careers

Production and distribution are the two main pillars of the food and beverage sector. Food and beverage industry occupations closely relate to those in the hospitality sector. You can find them in restaurants, wineries, or events and conference spaces.

Assistant in a Catering Establishment

A catering assistant’s responsibilities can change depending on the establishment that employs them, such as a restaurant, a hotel, or an independent catering company.

Kitchen’s Sous Chef

Sous chef is one job in the food and drink industry regarded as a middle management position in the kitchen. An assistant to the head chef, the sous chef oversees the preparation of a wide range of foods and the smooth running of the kitchen.

Manager of a Food and Service Company

All eating establishments, ranging from laid-back bars and cafes to upmarket restaurants providing a variety of cuisines, have a demand for managers. They are responsible for ensuring that everything in the restaurant operates correctly, effectively, and constantly.

  1. Starting A Business in Hospitality Management

Potential has no cap. Whatever it is that you can imagine, you can make it. There is no limit to the number of opportunities available in the hospitality and management business, which includes everything from starting a restaurant in Miami to providing guided tours of the Vatican in Rome.

You can launch your company and grow it to significant proportions if you have a little entrepreneurial spirit, sound business judgment, and creative brilliance.

A Hospitality and Management Degree Opens Doors to Different Careers

Undergraduate hospitality management students take a wide range of classes covering various fields. Each course, from Convention Sales and Management to Food, Wine, and Beverage Pairing, introduces students to a new facet of the hospitality industry that they can apply to their future professions.

That’s why many career options exist for hospitality and management graduates.

Below article originates from Vengreso’s blog.

Finding a job and improving your contact network is about finding, engaging, and connecting with your prospects through social media platforms. Both are like social selling and is more than commenting on posts and sending messages to prospects.

It requires you to implement a successful social selling strategy.  The goal is to build relationships based on trust, so you can convert social engagements into sales conversations.

There is so much noise out there from trainers and consultants alike selling their LinkedIn training with advice, tips, and tricks that is, frankly, just flat out wrong and bad for our sales community.

With that in mind, we want you Selling with LinkedIn successfully! These tips for a great LinkedIn profile, as well as a few ideas around LinkedIn Search, LinkedIn Engagement, job search and the best way to send a great LinkedIn connection request are just the beginning and will teach you to become a successful social seller and/or successfully complete your job searching and land that job offer.Check out these 23 #LinkedIntips to help you book more #sales meetings 🤑 by our CVO @LinkedinExpert using your #linkedinprofile and #socialselling CLICK TO TWEET

Tip #1: Update Your LinkedIn Profile from Resume to Resource

75% of buyers today look for an informative LinkedIn profile when deciding whether to work with a sales rep or not. This emphasizes the need to optimize your  LinkedIn profile to turn it into a resource for buyers.

Your LinkedIn profile acts as a personal website. From your LinkedIn headline to your LinkedIn photo, it should include buyer-centric messaging that shows who you help, how you help, and who you’ve helped in the past.

In this short video, I show you how to update your LinkedIn headline to make it more relevant to your target buyer.

The more value the profile offers that addresses your target buyer’s pain points, the more likely it is that prospects will engage in a sales conversation.

Screenshot of Viveka von Rosen's LinkedIn Profile

Tip #2: Your LinkedIn Headline on Steroids

Once you have created your LinkedIn Headline focusing on who you help, what their pain is, and how you help them, use that headline as a script for your “mini elevator pitch”. LinkedIn actually has a Name Pronunciation feature that can only be found on your LinkedIn mobile app.

But don’t use it JUST to pronounce your name! You have 10 seconds to engage your audience and let them know why they should be working with you!

Screenshot of Viveka's LinkedIn highlighting name pronunciation feature

Tip #3: Visual Branding Opportunities on Your LinkedIn Profile

In my LinkedIn Learning courses I talk about the importance of your visual brand on the platform. From the cover photo or banner image, to your professional headshot or profile image, to your profile video, there are numerous ways that you can elevate your (and your current company) brand on your LinkedIn profile page.

If you don’t have the visuals you need for your page, then reach out to your marketing team and ask them for some options.

Not One and Done

Actually, ask them for several options as your LinkedIn Page banner doesn’t have to be one and done. You could ask not only for a few default banners with your logos, motto or CTA, to choose from, but also:

  • Images that reflect a new product or service offer
  • A background that speaks to an upcoming event
  • An award your company has won

Banners that showcase your own professional experience or expertise

FlyMSG LinkedIn banner with CTA to webpage
FlyMSG LinkedIn banner showing computer with hands typing

Optimizing Your LinkedIn Background for Social Selling

Think about it, if your current background banner is the default option, it’s “like an advertising billboard that’s not getting utilized.” Why wouldn’t you promote yourself or your business there?

Here are a few things you may want to include when creating your LinkedIn background image:

  • Your tagline or other brand messaging
  • Your logo
  • Social media handles
  • Branded hashtag

Your background photo assists with brand recognition and allows you to visually add a sense of who you are and what you do for your prospects. Don’t neglect the opportunity to make a connection with buyers using this available space.

Tip #4: LinkedIn Profile Video

This is just in! You can now add 30-second profile videos that will play where your professional headshot/profile photo shows up. This video can only be added to your LinkedIn on the mobile app but is worth the effort. And if you know you will never shoot your own video, then ask the marketing team for a vertical video you can add to your own profile.

Tip #5: How to Make Your LinkedIn Profile Stand Out with Media

Needless to say, everything from your profile picture to your job title – your entire profile in fact – should look professional and represent your personal brand.

But beyond that, LinkedIn gives you the option to add rich media to your profile in the Featured section. Adding the right type of content or media (including a few descriptions) strengthens your credibility by showcasing your company’s expertise, sharing how you’ve helped previous clients, promoting your skills, elevating thought leaders in your company, and by positioning your professional brand.

In particular, this content should highlight specific examples of how your company can solve prospects’ business pain points.

Screenshot of LinkedIn Featured Media with three media elements with its description

Collaborate with marketing to identify the right types of content you should add, such as videos, blogs, case studies, testimonials, and client success stories. You should add this content to the LinkedIn Summary, (now the Featured section) as well as the Experience section, and Projects and Publications sections of your LinkedIn profile.

Doing so will certainly make your LinkedIn profile stand out, and it’s one of the long-lost LinkedIn profile tips that most sellers forget.

Check out this video on what and how to add media to the Featured section. from @linkedinexpert herself how to find new connections on #linkedin, build your personal brand, and many more #linkedintips & tricks 👏 CLICK TO TWEET

Tip #6: Build a LinkedIn About Section (aka LinkedIn Summary)

Your LinkedIn profile should be a RESOURCE for your audience, and the Profile About section becomes the story of how you help your buyers, prospects, employers, etc. I know it’s your LinkedIn Summary, but ironically, it really needs to focus more on your buyer and their needs and wants than your own.

You have 2600 characters to really engage your reader, let them know you understand them, their challenges, and showcase how you (and your product or service) is the solution to their problem!

These profile tips should help:

  1. Use multiple paragraphs
  2. USE Emoji’s (especially for contact information)
  3. Regarding the CALL TO READ
    • Your objective is to get their buyer to click “see more” in the About
    • You have less than 70 characters on mobile & 200 on desktop
  4. State your buyer persona’s point of pain, need, desire. They may not know what they don’t know. So you need to tell them!
  5. Share other individuals or companies that you have helped, and how.
  6. Bring in some personality: “When not working, I love to consume new knowledge such as books, podcasts, and blogs to grow. I love to spend time with my family going out and enjoying life with them.”
  7. Include a CTA to contact you, check out media below, book time with me on my calendar in My Contact Info: “Please call or email me to learn how we can help. ✆  xxx-xxx-xxxx
  8. Make sure to embed keywords, new skills or search terms where relevant.Specialties: Sales Prospecting | Marketing | Digital Sales | Social Selling Training | Digital Selling | Job Opening | Career Advice | Software Engineer |
Infographic of 8 Steps to Write Your LinkedIn About Section

And make sure your profile is conversational. You want to write it in first person, not third person!

Tip #7 Customize your URL

If you were to Google “LinkedIn Expert”, my LinkedIn profile would show up pretty high in your search results. Is that because I am the LinkedIn Expert of the world? Yes! Yes it is! Ok, No, no it’s not. It’s because I have the words LinkedIn Expert in my custom URL.

Custom URLs are unique – so there can’t be any other LinkedInExperts, BUT you can certainly add your name, a version of your name (say, add a middle initial) or check to see if your area of expertise is available.

Simply click on the “Edit public profile & URL” link on the top right of your LinkedIn Profile Page. And then on the top right of the page that opens you will be able to customize your url to read:

Tip #8: Create a LinkedIn Profile Template

What I have shared up to this point is just the starting point. If you just share this article with your sellers, they are unlikely to fully utilize these LinkedIn Profile tips to upgrade their LinkedIn Profile pages. You have to make it very easy for them to use LinkedIn.

The best way we have found to get our thousands of learners and students (almost all of them B2B Sellers) to upgrade their profile, is to give them a template with a few areas they can customize.

We then run a training and show them how to implement and customize their new LinkedIn profiles, step by step. From a new cover photo to best practices when it comes to a profile picture to the best headlines, About section, media and more, we have 11 sections on LinkedIn that we template and share with our B2B Sellers and other professionals so that they can click “edit profile” and get it done!

Consider creating a template for your LinkedIn users (or hire us!)

Tip #9: Finding New LinkedIn Connections

A big mistake people often make when trying to use LinkedIn, is trying to connect to as many people as possible. There are numerous reasons this can actually hurt your ability to book more sales meetings.

First of all, if you have a free account, LinkedIn lets you only do a limited number of searches. If you blow through those too quickly, then you are stopped dead in your tracks until the next month when your search allowance renews. (Unless you buy a LinkedIn Premium account.)

It’s best when searching for potential connections to use all the available search filters and look for only people who are relevant to you.

An easy way to do this is, when searching on LinkedIn, to sort by first person and second person connections (those people you are already connected to, or friends of friends) because you know you always have a path to communicate through messaging or introductions.

You can also sort by industry, company, title and many more filters. If you spend time on your initial searches, you will get better results and be able to search longer! In fact, one practice you should definitely make use of is creating and saving search strings to use over and over again.

Linkedin screen of search filters available

Tip #10: Build Out Solid Search Strings

The core of social selling is engaging with the right people, so finding them first is foundational. Once you’ve identified your ideal buyer, you have to develop targeted LinkedIn Boolean search strings to use when prospecting.

LinkedIn provides many types of searches and shows results based on keywords found on an individual’s profile (another reason why updating your profile is so important!). Therefore, sellers aren’t limited to using basic filters such as demographics, company, or location.

One effective technique is using Boolean Search strings to show targeted results so you know they are the right audience. This is the use of AND, OR, and NOT as well as (parentheses) and “quotes” when building out a search. This might look like som random string of words, but it might actually help you find the exact right LinkedIn profile.

Tip #11: Ask for a Referral to your Prospect on LinkedIn

LinkedIn also allows you to view the shared connections you have with your prospects in your network. All sellers need to do is add a 2nd-degree filter to their search string to quickly identify who in your network can possibly introduce you to the target prospect.

Using this feature allows you to find opportunities to ask for a LinkedIn referral or introduction by asking the mutual connections to introduce you.

If you have a super connected friend on LinkedIn, you can also use the “Connections of” filter on both the Free LinkedIn and Sales Nav accounts. And as we know, referrals are the best way to book a call with a prospect!

icons of profile picture intertwined

To achieve #sales success and create more #salesconversations with qualified #buyers, many organizations still need to improve their techniques to leverage #Linkedin. 💡 Read these 17 #linkedintips from @linkedinexpert CLICK TO TWEET

Tip #12: Make use of the “Social Surround”

One LinkedIn prospecting technique to leverage is to “socially surround” your prospects on LinkedIn. What do I mean by that?

If your prospect is active on LinkedIn and sharing content, you can grab the link to their post, and after you engage with it, share that link with your colleagues and have them engage on the post. Not only that, you can also share the link to your comment, and have your team engage with that.

This social surrounding is sure to get their attention.

Better yet is if you can get one of your shared connections to engage with their content and @mention you, essentially pulling you into the conversation.

Tip #13: Use Sales Navigator’s Search Filters

LinkedIn Sales Navigator can help you pinpoint ideal prospects in ways no other solution can. Leveraging this tool can guide you in identifying who your clients and networking partners know.

From there, you can quickly ask for introductions to new prospects. Sales Navigator is a great tool, but one mistake many organizations make is that they don’t teach sellers how to properly use it, then they question if it’s truly worth the investment. That’s why Sales Navigator training is imperative to achieving success with the platform.

LinkedIn Sales Navigator screen showing filter features

Tip #14: Engage with New LinkedIn Connections

Once you find your target buying persona, you have an opportunity to develop a relationship with that potential client before even inviting them to become one of your LinkedIn connections.

This helps you “earn the right” to connect with people, which substantially increases the likelihood that:

  1. They will accept your invitation to connect, and
  2. They may even at some point be someone who could provide referrals or introductions for you.

So the first thing you must do is engage with their content, if they in fact share media on LinkedIn. You can do this before even sending them a connection request. This will help to build top of mind awareness, as well as increase name/face recognition.

Ninja Trick

If you have Sales Navigator you can even sort by people who are posting on LinkedIn. If you use that filter then you are sure to have prospects who are active. You know you can engage with them on their LinkedIn feed.

After that, (or if they aren’t sharing content) you will want to take a few minutes to find some real points of interest or connection on their profile. Use that information when sending your connection request.

LinkedIn Sales Nav screen showing connection filters features and highlighting Activies and Shared Experiences

Tip #15: Continue to Engage with New LinkedIn Connections

After they accept your request, don’t drop the ball! It’s so important to engage with them through direct messages from the moment they become connections.

Having a pre-written Welcome Message template is vital in the social selling process. After all, as your activity increases, your profile views should increase and you should have more LinkedIn connection requests. An easily customizable template helps reps save precious time.

FlyMSG Dashboard showing library of saved flycuts

This is a perfect opportunity to follow the PVC Sales Methodology. Sellers should personalize the message, provide value, and end with a soft CTA, such as a question about the content or the biggest struggles in their role. This shows new connections that your sellers are considering their needs and concerns.

Tip #16: Develop & Share Valuable Content

You don’t have to be a freelance writer or a content marketing expert along with your current job to create and curate content on LinkedIn. (Mind you, if you are, LinkedIn can become your online portfolio!)

Producing and distributing the right content with social selling tools is crucial to your sales success because these types of tools can provide you with content to share through social accounts, as well as directly with prospects at specific stages of the buying process.

Sales Enablement

The problem is that, according to CSO Insights, only 21.3% of the content sellers share is created by the sellers themselves. This is a time-consuming task that pulls them away from revenue-generating activities, such as building relationships, asking for referrals, and scheduling calls.

Three people reunited in a business environment

To properly develop a content for sales enablement strategy, you must coordinate with marketing and sales enablement leaders to identify the types of content sellers need to effectively target specific buyer personas at specific stages of the buying process.

Tip #17: Use a Social Sharing Tool

As mentioned, a key element of social selling is regularly sharing content on social media. The key is to make that process as easy as possible so that sellers don’t spend too much time scheduling their social posts.

There are many sales prospecting tools available. Find one that offers the ability to easily schedule posts. Ideally, your company will create an employee advocacy program, which takes simple social sharing to the next level. An employee advocacy program allows sellers to easily find curated 3rd party and company content to post to their social accounts.

LinkedIn Employee Advocacy

One of my favorite LinkedIn tips to share is the use of their own Employee Advocacy tool that is built right into the LinkedIn Company Page. An admin from your company can add “recommended to employee” posts to the Content tab.

They can add:

  • media
  • descriptions
  • hashtags
  • emojis
  • and even @Mention employees or companies.

And then all the Seller has to do is jump into the My Company tab on the Company Page, select the content they want to share by clicking “Start a post” and then share it by clicking on Post.

In no more than 3 seconds, LinkedIn gives them the opportunity to share helpful valuable company-curated content to their own LinkedIn feed. How easy is that?

Screen of Vengreso's LinkedIn employee advocacy tool

With so many active users, many #B2B #sales companies are beginning to recognize the potential that #LinkedIn offers to reach their target customers 😱 get here @linkedinexpert´s #linkedintips and tricks ✔️ CLICK TO TWEET

Tip #18: Invite Buyers to Connect on LinkedIn

Whether your reps meet prospects through social platforms, at networking events, or at conferences, they should ask to connect on LinkedIn.

After all, that is where sellers are sharing content, engaging on other posts, and connecting with prospects. These types of social selling ideas and activities build thought leadership and your personal brand. As your network continues to grow, you will increase your reach to find even more connections and prospects.

But to stand out from the crowd, you must personalize your connection requests. Here’s an easy way to do it:

Tip #19: How to Natively Post on LinkedIn

Sharing content plays a powerful role in social selling. It drives credibility, thought-leadership, and awareness of individual sellers and your business’ solutions.

However, the key is to understand what type of content to share, with whom, and when. Often, marketing produces top-of-the-funnel content designed to create brand awareness and drive traffic to the website.

This type of content is useful for sellers to share sometimes.

But sellers really need access to much more targeted content specifically designed for a unique buyer persona at each stage of the buying process.

Mix It Up

Another aspect to consider is when to use different types of content. For example, video messaging has proven to increase engagement on social platforms. Teach sellers how to incorporate a video for sales strategy so they understand what types of videos to record, the messaging to use, and when to share it.

To achieve sustained social selling success, sellers should experiment with sharing different types of content to see how your audience responds. Then, focus on the ones that perform the best.

LinkedIn Screen of Viveka's Activity

Ninja Trick: Tagging Photos

Anyone who has a Facebook or Instagram account should be familiar with photo tagging by now. The process of tagging another user in a LinkedIn photo is pretty simple. Click anywhere on a photo and start typing the name of the person you want to tag. The individual will, of course, get notified that they were tagged in a photo.

We’re not recommending that you abuse the feature and start tagging prospects in photos that are not relevant to them, but you could tag someone to create awareness. Here are a few other examples of when you may want to tag someone in a photo.

  • If the photo is about a scheduled webinar you’re hosting, and you want to let them know about it.
  • If you’ve recently launched an eBook or blog post round-up, you can tag people who contributed to the project.
  • If a thought leader inspired you to write a blog post or go to an event, you might want to think about tagging them in a related photo.

LinkedIn has also given us the option to add alt text to images. In case you’re not familiar with alt text (a.k.a. alt attributes or alt descriptions), it’s used for accessibility and search engine optimization. Visually impaired users use alt text to understand what an image is about, so you’ll want to use it to describe the photo. In Mario’s example, he used the webinar name and company name.

Tip #20: Make Sure Your Messages Are Professional

How you share on LinkedIn is important. Remember, the reason you’re sharing your message is to build your reputation and add value to your network.

Tips for Sharing on LinkedIn

  • Check for spelling and grammar before you click publish.
  • Post content that builds and reinforces relationships with your network.
  • Focus on these 4 Categories for your LinkedIn status updates.
    • Share valuable experiences when attending events
    • Share a recent success story
    • Recommend someone or a business in an authentic way
    • Share articles relevant to your network
  • Share photos in your status updates.
    • Click upload a photo rather than accepting the default image when pasting a link in a status update
  • Tag people in a status update.
    • Limit it to tagging people who are in an article, so it’s a legitimate shoutout to them
  • Publish articles in the LinkedIn Publishing platform.
    • Write original articles
    • Re-purpose your articles published elsewhere

Tip #21: LinkedIn Tips for Creating and Finding Events

LinkedIn Events are now accessible on both desktop and mobile applications. You’ll find them on the left-hand side of your LinkedIn homepage. When creating an event, you can add a logo or image, as well as the following information:

  • Name of the event
  • Date and time
  • Location
  • Event hashtag
  • A description of the event
  • Industry
  • Ticketing URL

LinkedIn Event’s primary purpose is for in-person events, but it can also be used for webinars. Simply add the webinar URL to your description. When inviting people to your events, create a video about the event and then share the link in your posts and through messages as well. All of these drive traffic and increase visibility.

Events on LinkedIn, especially those that are relevant to your buyer personas, might be a great place to start new relationships with other attendees. Often times events will have chats or comment sections, and this might be the perfect opportunity for you to engage with your professional network and potential clients.

LinkedIn Feed highlighting events at the left side of the screen

Tip #22: Schedule Time for LinkedIn Activities

Ensure you schedule time in your calendars every single day to work on their LinkedIn activities, such as posting, commenting, and asking for referrals. Have them prioritize that time as if they were with a client with no distractions.

As little as ten minutes a day can help you achieve social selling success by building relationships and gaining new connections. This strategic sales cadence is important as it makes sharing content a part of every seller’s routine, ensuring they are consistently posting new content.

Consistency is key. When you write a LinkedIn post or status update every day, sharing valuable content for your target audience, you will build up an audience of followers. And as you get more engagement from your connections, the LinkedIn algorithm will increase the reach of your posts.

Tip #23: LinkedIn Groups – Pros and Cons

Ahhh. LinkedIn Groups. So much potential. So much noise.

I used to love LinkedIn groups. I had several with several thousand members. I could easily share relevant content with them quickly and easily.

And then the spammers started spamming. It became almost a full-time job to moderate my groups and the ROI dropped from awesome to nope!

Now, as a member, there are still some benefits. The main one is that LinkedIn lets you send private messages to other group members whether you are connected to them or not. It also gives you an excuse to connect with people.

If you find someone you want to message, and you don’t have a Premium account, consider joining a group they are a member of!

You want to study abroad and don’t know where? Or you did already study abroad and want to repeat the time of your life? Studying abroad means collecting the best memories while being a student. You should take this opportunity and learn what Europe has got to offer.

1. Study ´la dolce vita´

Italy is one of the highest valued countries to study abroad and not without reason. It has a great lifestyle, for all the famous obvious reasons, as well as provides a solid high quality Education. Especially in the northern capital of Lombardy Milan, where we find many top-ranked Universities such as Politecnico di Milano, MIP Milano, Universita Cattolica and University di Pavia. You can study in ancient buildings with great atmosphere, motivating you to make a place in history whilst enjoying the latest trends in fashion, technology and dining in the best restaurants or zipping on a ´Spritz´ in great value for money ´Aperitivos´. 

Find out free Webinars4you in Italy here: 

2. Oktoberfest is calling 

Munich is one the most visited cities in Germany. That’s one of the many reasons why a great number of students all over the world decide to study there. Because of the strong economy, a lot of well-known companys like BMW are based there. So you have opportunites to enhance your degree by doing an internship. And what else? Well the Germans are famous for their beer, so don’t wait and live in a city with the biggest beer festival of the world! You will also get to partake in the unique Bavarian culture. And since it’s located in the South of Germany, you don’t have to worry about the cold weather. In summer it can be up to 30 degrees. 

Find out free Webinars4you in Germany here:

3. Joie de vivre in France 

Do you like fashion, quality lifestyle, baguettes and wine? Then France is for you! Even if you don’t, France offer many cities, besides Paris, where you can combine a nice cultural lifestyle with your studies. The universities are some of the best in Europe. Studying there, you will have the chance to learn the language of love that will give you a big plus in your CV. In Paris you see a lot of different cultures living together in peace, so you will meet intellectuals from all over the world and gain an international mindset. Also we can highlight other cities such as Poitiers which are very well worth to check out due to better value for money study destinations.

Find out free Webinars4you in France here:

4. Siesta and fiesta in Gaudi’s city

Barcelona is not only loved by tourists. International students enjoy the student life in the capital city of the Catalan Province. The universities in Barcelona are historically recognized. If business and marketing are your passions, then you have a varied selction of renowned business schools. Is Spanish not one of your native languages? Don’t worry, you can live in this international place using English, or you can choose to enroll in one of the many Spanish courses available in the city! During your spare time, you will be able to embrace the vibrant culture and unique nightlife of Barcelona as well the beaches in and around the city.

Find out free Webinars4you in Spain here:

5. Study in the heart of Europe 

Why not combine all of these cities in 1 study?

Yes you read that right, that is now possible via new programs brought to you by the European Union called ´EC2U´. They allow you to study in Germany, France, Italy as well as Portugal, Romania and Spain!

Get the best student-life you can dream of whilst studying for example European languages, cultures and societies or Sustainable Cities and Communities or Lifelong Well-being and Healthy Ageing.

Online Open Days

If you want to study abroad and need more information, then you should have a look at our upcoming Online Open Days . These interactive sessions will give you all the details about the universities and get you a step closer to finding your dream programme to study abroad. Dont wait, sign up today!

Check out our Study Abroad Webinars4you!

Below excerpt is a part of an EAIE blog article by WIM GABRIELS, Director Erasmus Student Network (ESN)

The last few years have seen several policy proposals at the European level related to higher education. Since the Sorbonne speech by President Macron in 2017, there has been a renewed interest in developing European policies that help to strengthen the higher education sector, make it more internationalised and prepare it to equip students and researchers with the right competencies to tackle the challenges of today’s world.

The student body is diverse and one size fits nobody

What do European students think about all these new initiatives? The European student movement has been quite vocal and involved in the implementation of flagship initiatives such as the European Universities Initiative, with organisations such as the European Students’ Union and our own Erasmus Student Network endorsing the processes, while expressing clear demands for student involvement, inclusion measures and democratic processes, among others.

Student perspectives

When it comes to the overall European youth, in 2018 the European Commission carried out a Flash Eurobarometer on the European Education Area in which young Europeans clearly expressed their support for the underlying principles behind some of the key policy priorities in international higher education: automatic recognition of qualifications (91% agree it would be useful); the creation of “EU Degrees delivered by networks of European Universities, offering the chance to study in different EU countries, with a flexible choice of courses or modules offered within the network” (93% agreed); work in innovative projects across disciplines; a European student card; and language learning. In the survey, young people were not asked about the technicalities of the proposals but about the objectives – which are indeed hard to oppose – but still, the level of support is remarkable.

Students want to engage, collaborate and build on their personal development

When we combine data from different Eurobarometers with our own ESNsurveys and other research projects such as SIEM, we observe certain trends that should be considered when designing student engagement strategies. Students do want to engage, collaborate and build on their personal development. Before reinventing the wheel in the internationalisation field we should prioritise making this interaction a reality, inside and outside of the classroom.

The ESNsurvey 2016 clearly shows that international and local students alike feel that they do not interact enough with their counterparts, and they would like to do so more often. More attention is needed to how universities (and especially university alliances) ensure that these interactions happen in a meaningful way. The biggest asset of an impactful internationalisation strategy is a diverse and international classroom where students from different cultures, backgrounds and walks of life learn from each other and cooperate to find inclusive and sustainable solutions.

Engaging with communities

Universities have a social responsibility to contribute to societal challenges with research activities and educating students with intercultural competences and leadership skills, instilling a sense of agency in students. In order to achieve this, community-engaged learning that puts civic engagement at its core should be prioritised. Policy initiatives such as the European Strategy for Universities have put civic engagement in the spotlight, and rightly so. Many great practices exist, but systematic implementation is still lacking.

Policy initiatives such as the European Strategy for Universities have put civic engagement in the spotlight, and rightly so

The topic can be approached from many angles but the bottom line is quite straightforward: encourage and support students to dedicate part of their education to contributing to their local community, and ensure a meaningful learning experience that is connected to learning objectives and is properly recognised with credits that count toward their degree. This offers the opportunity for a cross-sectoral approach engaging in a meaningful way with community stakeholders. In internationalisation of higher education it offers better integration opportunities for international students and a meaningful Internationalisation at Home experience for the local participants. The topic of community-engaged learning was explored in the SocialErasmus+ project, creating materials that are open to all higher education institutions. The importance of methodologies used by academics and university staff to facilitate this type of engagement supersedes the channels used, whether virtual, hybrid or physical.

As part of the broader civic engagement discussion, special attention to the participation of local students in international networks will help them develop relevant competences, create connections and live an international experience from their home universities. The methodology can be implemented in a flexible format, adjusting topics to the student’s and community’s needs and interests, ranging from sustainability to inclusion. There is no better way of boosting challenge-based education than confronting students with real-life cases that members of their community face.

Giving students an agency

Empowering students with a sense of ownership and agency over the role they play in society is key to responsibilising communities. At the beginning of April, the Erasmus Student Network organised the largest student-led conference in the field of international education, the Erasmus Generation Meeting. In this event, participants were able to define their own learning paths, selecting from a wide range of topics, from supporting Ukrainian students to organising trips for large groups. The student body is diverse and one size fits nobody: not everyone can be a traditional student representative, but every single student can benefit from closer international collaboration with peers from different realities. What students need is to engage in collaborative experiences with peers that help them to develop a sense of belonging to a community and agency to set up new initiatives.

If we want to tackle the societal challenges we face today, the Erasmus+ programme needs to encourage students to be active participants during their exchange by volunteering and engaging with their host community. This experience will make each Erasmus student an ambassador of the programme and its message, multiplying the results of the investment in each participant ensuring impactful internationalisation for all.

Singapore has made significant strides in the development of education policies over the last five decades. The country now boasts one of the best education systems in the world. With more research highlighting the importance of early childhood education, the country has now shifted focus to this sector. While preschool in Singapore is not mandatory, emerging government policies highlight the importance of this arm of the education sector.

But is early childhood a worthwhile investment? Are there returns a parent or the government should expect from this massive investment? To answer these questions, you’ll have to look at the benefits and costs of investing in early childhood. This post discusses the benefits vs costs of early schools.

Benefits of Early Childhood Education

The question of the role of early childhood schools has been around for a long time. Parents in Singapore have the choice to enrol their children in these programmes or wait till the children are ready for primary school.

Parents of special children need not feel disheartened on this ground. There are some exceptional educational institutions that are now focusing on inclusive education. This means that kids, no matter what their disability, will be able to get education that will be suited to their condition, allowing them a chance to grow and develop just like anyone else. 

However, the popularity of preschool education in the country shows that parents have discovered the benefits of early schooling. If you’re a parent pondering whether to enrol your child in an early childhood programme, consider these benefits:

  • Socialisation

Early childhood schools are crucial in the socialisation of a child outside the family setting. This is the first place your child interacts with other kids and develops social and emotional skills. Children in preschool learn how to share, make friends, collaborate, cope with difficulties and so much more.

Other important concepts your child learns at this stage include diversity. By interacting with children from different backgrounds, your child can appreciate differences and live harmoniously with other kids. In the global nature of the modern world, children need to understand diversity and the need to accommodate each other for more harmonious living.

  • Early Academic Training

Early childhood schools set a good academic foundation. Children who go to prep school in Singapore learn crucial concepts, including writing, reading, numeracy skills, problem solving, and alphabets. The basic skills learnt at this level come in handy in the child’s future academic pursuits.

The games and other learning activities used at this level build enthusiasm for learning. Kids who go through early childhood programmes are more curious and have an easier time when they join formal schooling.

  • Learning Respect for Rules

Early childhood plays a critical role in introducing the concept of rules to the child. Children have an easy time at home where everyone goes to extra lengths to please them. In school, your child experiences a structured environment with rules and schedules. Children become more responsible and learn to respect authority. These lifelong skills come in handy in moulding the child into a well-behaved adult in the future.

Investment and Cost of Early Childhood Education

Singapore’s Early Childhood Care and Education (ECCE) landscape comprises mostly privatised institutions. In addition, there are Ministry of Education (MOE)-run Kindergartens. While attending preschool is not compulsory, it’s easy to see the government’s commitment to this sector.

In 2019, the government announced S$1 billion annual spending in early childhood education. The announcement came with a promise to double the funding. Most of this funding goes to the government-run programs. This means private institutions in the country inject even more money into their programs. An established prep school for instance requires a lot of money to run every year which comes from the tuition fees.

But is this investment worth it? Is investment in your child’s early childhood education a worthy investment? Research shows that every $1 invested in quality early childhood programs can yield returns between $4 and $16.

Parents in the country have to pay top dollar for enrolment in the best programmes. Take a look:

  • MOE Kindergarten: $160 for Singaporeans half day and maximum of S$415/month
  • ECDA Anchor Operator Kindergartens S$720 full day and S$160 half day.
  •  International Kindergartens: Full day S$1,600 to S$2,900 and S$800 to S$5,000 half day.

Is Investment In Early Childhood Education Worth It?

Preschool subsidies are available for parents who enrol their children in approved childcare centres. The subsidies include S$300 per month for full-day childcare and S$600 per month for full-day infant care. Even with the subsidies, the cost of these preschools is still high. This brings up the question of the importance of preschool education.

The heavy investment in preschool education by the government, the private sector and parents has a huge impact on society. Early childhood schools shape and mould these kids into more responsible adults. The programs build a foundation for early learning and prepare the children for the rigorous formal education.

 By investing heavily in early childhood education, investors, the government, and parents have set a foundation for creation of an educated society. This investment has made Singapore’s workforce among the most skilled in the world. The progress started way down in early childhood where parents sacrificed to enrol their children in the best schools. Thinking of enrolling your child in the best international British school? This is the best gift for your child and an investment of a lifetime.

Finding the Best Early Childhood School

Investing in early childhood education is one of the best decisions you can make as a parent. To ensure your child gets the best out of these programmes, choose a licensed and reputable school. Seek referrals and recommendations from other parents and visit the institution to inspect the facilities.

The best facilities invest heavily in safety and hygiene to meet the stringent licensing standards. Confirm the teachers in the programme are well trained and certified. Check the type of learning activities used by teachers and confirm if there are enough teachers to offer personalised attention. Go on and invest in the best early childhood education programme.

Below trends illustrate a profession due to the radical transformation already happening today – by Patricia A. Young, Professor of Literacy, Culture and Instructional Design & Technology, University of Maryland, Baltimore County

At a large private university in California, a business professor uses an avatar to lecture on a virtual stage, meanwhile, at another university, graduate students in an artificial intelligence (AI) course discover that one of their nine teaching assistants is a virtual avatar, Jill Watson, also known as Watson, hinting at IBM’s question-answering computer system.

Of the 10,000 messages posted to an online message board in one semester, Jill participated in student conversations and responded to all inquiries with 97% accuracy.

At another institute, students interact with an AI chat agent in a virtual restaurant set in China to learn the Mandarin language.

These examples provide a glimpse into the future of teaching and learning in college. It is a future that will involve a drastically reduced role for full-time tenured or tenure-track faculty who teach face-to-face.

Below you will find 3 trends that will further shrink the role of traditional college professors. If you are interested in knowing more about this topic i.e. study it to further your career we highly recommend you to check out the Webinar from University of Pavia, University of Milan, University of Milan-Bicocca (See also at the bottom).

1. The rise of AI

According to a 2021 Educause Quick Poll report on AI, many institutions of higher education find themselves more focused on the present limited use of AI – for tasks such as detecting plagiarism or proctoring – and not so much the future of AI.

AI’s use in higher education has largely been concerned with digital assistants and chat agents. These technologies focus on the teaching and learning of students.

In my view, universities should broaden their use of AI and conduct experiments to improve upon its usefulness to individual learners. For example, how can colleges use AI to improve student learning of calculus or help students become stronger writers?

However, most universities are slow to innovate.

According to a 2021 poll, some of the challenges to acquiring AI included lack of technical expertise, financial concerns, insufficient leadership and biased algorithms.

Rensselaer Polytechnic Institute and Massachusetts Institute of Technology are leading the way with new uses of AI. In an immersion lab staged as a food market in China, Rensselaer virtually transports students learning Mandarin Chinese into this market to interact with AI avatars. MIT has devoted millions of dollars to faculty research in AI. One of MIT’s projects – called RAISE, for Responsible AI for Social Empowerment and Education – will support how people from diverse backgrounds learn AI, and human learning in general.

Professors from the baby-boom generation are retiring, and I expect some of their jobs will not be filled. In many cases, these coveted positions will be replaced by part-time and temporary faculty. I believe the rising use of AI will contribute to this trend, with universities relying more on technology than in-person teaching.

2. Erosion of academic tenure

Tenure is a status that grants professors protections against being outright fired without due cause or extraordinary circumstances. However, the pandemic became a means to dismiss, suspend or terminate tenured faculty. For example, the Kansas Board of Regents in January 2021 voted to allow emergency terminations and suspensions – including for tenured faculty – to alleviate financial pressures placed on universities by the pandemic.

News reports continue to show a steady decline in the number of tenured faculty positions. According to an American Association of University Professors report, the proportion of part-time and full-time nontenure-track faculty grew from 55% in 1975 to 70% in 2015. Conversely, the proportion of full-time tenured and tenure-track faculty fell from 45% to 30% in that period.

Universities used the pandemic as a reason to override and diminish the power of shared leadership with faculty. That included voiding faculty handbooks, regulations and employment contracts.

Ultimately, the pandemic was an opportunity for universities to downsize unproductive faculty and keep “active practitioners.”

3. The flipped classroom

The flipped classroom provides students with opportunities to view, listen and learn at their own pace through video instruction outside the classroom. It has been around since at least 2007.

This teaching approach is similar to the way people learn from one another by watching videos on YouTube or TikTok. However, in college the flipped classroom involves prerecorded faculty lectures of course content, whether that be on the causes and effects of the Civil War or the origins of white rice. In class, students build on the professor’s prerecorded lecture and work on activities to assist discussions and expand knowledge. The classroom becomes a place for social interaction and understanding course content. The flipped classroom maximizes instructional time for the professor and students because the lecture comes before the course’s in-class session.

As an example of the operation of a flipped classroom, a professor records a video on a subject area. This allows the same video to be viewed by one student or thousands of students. A human teaching assistant, avatar or chat agent conducts all in-class activities, tests and group work. No additional professors are needed to teach multiple sections of the same course. Professors, in this example, serve a limited role and ultimately will be needed less.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Free Online Open Day

If you’re interested to expand your cultural experiences and your educational background, you might want to consider moving to Switzerland. There are around 12 universities in Switzerland and a few other applied sciences research Universities, who are supported by the government and whose local fees are fairly low.

One of them is Franklin University, the only interdisciplinary liberal arts university in Switzerland that combines the best of both U.S. and Swiss education. Two of the programs they offer are:

You can join the Online open day for free, an informative session granted by the University for all the students around the world, an open invitation to get as much information as possible about the programmes. Simply click Here

Switzerland has 4 national languages – Swiss German, French, Italian and Romansch – English language is common on Master´s level programs, the number of courses available at an undergraduate level in English in slowly growing, however, mostly at University of applied sciences. Swiss is an amazing country, as a fan and connoisseur, having travel myself quite a few times to the chocolate capital I can say, its diversity and beautiful landscapes, trapped me. I fell in love with energy of its people and their tidiness on almost everything they do.

The cost of living in Switzerland is high, Zurich was named one of the most expensive cities in the world. However, some institutions will grant scholarships for foreign students – make sure to check the local Swiss Embassy website for more detailed information. Many Universities in Switzerland has been categorized as the best in the world, proving that education wise they are really prepared to give their students the full experience.

Switzerland provides a variety of study options, many of them highly focused on research, make sure to read all the information necessary prior to applying as the tuition fees often change and the variety of programmes is wide.
You should be aware that if you are a non – EU student you must apply for a Switzerland visa.

Here are some useful links for non-EU students

Want to know more about programs in Switzerland? Join the webinar!

Last note: be aware that in order to being able to apply, many students have to go through a screening process where a few qualifications might be required, depending on the programme and the School. There are plenty of choices you can pick to study, but you should be aware of the qualifications that are and aren’t recognized in Switzerland. If a credential or qualification is not recognised, you will have to pass the full Swiss maturity exam. If your program is in English you might need to bring your IELTS or TOEFL scores.

Make Switzerland your next destination, not only they have the best quality of life but Europe’s most prestigious higher education systems.